Social media is one of the most powerful tools a business can use to connect with customers and create a loyal following. However, simply having a social media account isn't enough. If you want your social media accounts to be effective, you need to build an audience that will actually convert into customers. In this blog post, we will discuss 10 steps to building a social media audience that will actually convert!
1. Figure out where your target audience “hangs out” online
The first step to building an effective social media following is to figure out where your target audience spends their time online. This will vary depending on your industry and who your ideal customer is. For example, if you are a B2B company, LinkedIn would be a better platform to focus on than Instagram. On the other hand, if you are a retailer selling products directly to consumers, Instagram would be a better platform than LinkedIn. Once you have identified which platforms your target audience is active on, you can move on to the next step.
2. Set up social media accounts
The second step is to set up social media accounts on the platforms where your target audience is active. If you are starting from scratch, we recommend setting up accounts on the top three social media platforms: Facebook, Twitter, and LinkedIn. Once you have created your social media accounts, it’s time to start populating them with content.
3. Create social media content
The third step is to create social media content that your target audience will actually want to consume. This step is where many businesses fail because they create content that is all about them and their product. Instead, focus on creating valuable content that your target audience will find helpful, informative, or entertaining. If you can provide value to your audience, they will be more likely to follow you and eventually convert into customers. Not sure where to start? Let the professionals at 4MJ Social help you.
4. Post social media content
The fourth step is to post your social media content on a regular basis. How often you should post will depend on the platform and the amount of content you have. For example, if you are posting on Facebook, we recommend posting once per day. However, if you are posting on Twitter, you can get away with posting multiple times per day. The most important thing is to be consistent with your social media content and post on a regular basis.
5. Engage with social media followers
The fifth step is to engage with your social media followers. This means responding to comments, liking and retweeting their content, and generally being active on the platform. The more you engage with your social media followers, the more likely they are to stick around and eventually convert into customers.
6. Run social media ads
The sixth step is to run social media ads. Social media ads are a great way to reach a larger audience and get more people to follow you. We recommend determining a budget and testing different ad strategies.
7. Use social media analytics
The seventh step is to use social media analytics. Social media analytics tools like Facebook Insights and Twitter Analytics will help you track your social media performance and figure out what is working and what isn’t. Social media analytics are essential for any business that wants to use social media effectively.
8. Host social media contests
The eighth step is to host social media contests. Social media contests are a great way to engage with your social media followers and get more people to follow you.
9. Make sure your social media profile is up-to-date
Make sure your profile information on your social media channels are accurate and up-to-date. This will help people learn more about you and your business, and it will also make you more searchable online.
10. Monitor social media activity
The tenth and final step is to monitor social media activity. This means keeping an eye on your social media accounts and monitoring for any negative comments or activity. If you see any negative comments, be sure to respond quickly and resolve the issue. Social media monitoring is essential for any business that wants to use social media effectively.
By following these steps, you can build a social media audience that will actually convert into customers.