If you're like most business owners, you're always looking for ways to increase your revenue and profits. One of the best ways to do this is by improving your search engine ranking. However, trying to rank higher in Google can be a daunting task - especially if you don't know what you're doing. In this blog post, we will discuss some of the most common SEO mistakes businesses make and why it's important to hire professionals to help you with your SEO efforts.
SEO is not just about keywords. In fact, it's much more than that! It takes a combination of on-page and off-page optimization for results. All of this needs to be done with the goal of creating an optimized website that provides value to its visitors as well as giving them what they want when they visit your website. Here are some common mistakes business owners make when it comes to local SEO :
Not Claiming their Google Business Profile Listing:
If you're not claiming your business listing on Google, you're missing out on a huge opportunity. More and more people are using Google to find local businesses, so it's important that your business is listed. You can claim your listing for free and it only takes a few minutes.
Not Optimizing the Listing:
Once you've claimed your Google Business Profile listing, it's important to optimize it. This means adding a description of what your business does and using keywords in that description. You should also add photos or videos so people can see what makes your company unique. Lastly, make sure all contact information is correct and accurate, and always make sure you are checking it regularly.
Not adding local descriptions:
When you optimize your listing, it's important to think about what people are searching for in their area. For example, if you live near a city like Denver then "Denver Optometrist" would be an ideal keyword phrase because there are many optometrists who practice in the area.
Not asking customers for reviews:
Another mistake a lot of businesses make is not asking for reviews from their customers. This can boost your SEO ranking in many ways. Not only do reviews help potential customers decide if they want to do business with you, but they also help your ranking on Google. The more positive reviews you have, the higher you will rank.
Not Researching Keywords:
This is one of the most important aspects of SEO, yet it's often overlooked. When you do keyword research, you are finding words people commonly use when searching so it's important to have the right ones. If you don't know what keywords people use to find your business, then it's almost impossible for them to discover your site.
Not hiring skilled professionals:
Hiring professionals who can help you rank higher and are keeping up with the latest industry trends can help you climb the rankings ladder much faster. They have the skills to get your business found.
Not having a user-friendly site:
Make sure your website is user-friendly and up to date with the latest design trends. No matter how good your SEO strategy may be, if visitors don't like what they see on your site then it doesn't really matter how high you rank - because no one will visit it. That's why hiring professionals who can help keep everything optimized and in check.
You can’t just trust anyone with your business and these are just some of the many reasons why hiring the right marketing team can make all the difference when it comes to your business goals. At 4MJ Social, our team knows that in order to execute a successful strategy, you need one tailored just for you. We can do this by leveraging our knowledge of the ever-changing industry. Reach out today so we can help you get ahead of the game with an effective marketing plan!