In the fast-paced world of marketing, keeping up with the latest trends and statistics is crucial for staying ahead of the competition. As we head into 2023, it's important to take a look at the latest data and adjust your marketing strategy accordingly. Here are 10 statistics that can help inform your marketing strategy for the upcoming year:
Social media is now the top marketing channel for small businesses, with 81% of businesses using social media to reach customers.
Video marketing continues to grow in popularity, with 92% of marketers using video as a key part of their strategy.
Mobile usage continues to rise, with 72.6% of all internet users accessing the web solely through mobile devices.
Email marketing remains a top performer, with an average return on investment (ROI) of $42 for every $1 spent.
Interactive content, such as quizzes and polls, is becoming increasingly popular, with 91% of buyers looking for more interactive content online.
Personalization is key, with 80% of customers saying they are more likely to do business with a company that offers personalized experiences.
Voice search is on the rise, with 55% of households expected to own a smart speaker by 2023.
Influencer marketing is still effective, with 89% of marketers saying ROI from influencer marketing is comparable to or better than other marketing channels.
By incorporating these into your marketing strategy, you can ensure that you're targeting the right audience and delivering the content they want. Whether you're using social media to reach new customers, personalizing your messaging, or exploring new channels like interactive content, staying up to date with the latest trends and statistics is crucial for marketing success in 2023.
At 4 MJ Social, we can help you craft a customized marketing strategy that leverages these trends and statistics to drive growth and engagement. Contact us today to learn more about how we can help you achieve your marketing goals.