As a business owner, it’s important to understand the differences between on-page and off-page SEO. Knowing these two main components of SEO can help you make the most of your digital marketing efforts and get more out of your website. Let’s take a deep dive into what each is and how they work together.
On-Page SEO vs Off-Page SEO
On-page SEO refers to all the elements that you can control directly on your website. This includes focusing on keywords, content optimization, meta tags, internal links, image optimization and page speed. All of these elements work together to provide an optimal user experience for customers who visit your website. As a result, search engines will rank your website higher in their search engine results pages (SERPs).
Off-page SEO is less tangible than on-page SEO because it takes place off site from your website or blog. It refers to activities such as link building, link exchange programs, social media promotion and other methods of gaining visibility outside of your own website. The goal is to build relationships with other websites or businesses that are related to your industry or niche so that you can receive external links back to your site. This helps boost your rankings with search engines and increases visibility for potential customers looking for information related to what you offer.
At 4MJ Social: Digital Agency, we specialize in both on-page and off-page SEO services. We understand how important it is for our clients’ businesses to be visible online—and we have the expertise necessary to help them do just that! Whether you need help with keyword research or want us to start a link building campaign for you, our team has got you covered! Contact us today if you have any questions about on page vs off page SEO or would like a consultation about how we can help optimize your website’s performance. We look forward to hearing from you! 4MJ Social is a vibrant and fast-growing brand and boutique marketing agency. The skills of our team members are as diverse as they are complimentary. No matter the budget or goals, our solutions and data-driven approach to digital marketing will get you where you need to be. Ultimately, our goal is to make sure you have an effective marketing team that you don't need to stress about.