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How to Budget for Facebook Ads

It takes money to make money, or so the saying goes, but let’s face it, reaching into your wallet and allocating funds, budgets, and spreadsheets, isn’t exactly something people look forward to. However, if you want to watch your business grow, marketing is an essential component and a wise return on investment. With over 233 800 000 Facebook users in the United States, Facebook is a great place to invest in terms of your marketing efforts. If you’re thinking about creating Facebook ads but are unsure of how to begin, here is the lowdown, according to Facebook.

How much do Facebook ads cost?

You can run ads on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do on their ad campaigns. The exact cost associated with your ad being shown to someone is determined in our ad auction. Learn how pricing works for our ads, and how to set a budget that works for you.

How do I purchase ads?

The most common way to purchase ads for Facebook, Instagram and Audience Network is through our ad management tool, Ads Manager. You purchase ads by creating an ad and submitting it to our ad auction.

You’re always in charge.

You set your budget and bid. Facebook will never spend more than your max.

Get results on any budget.

Ads are shown to people likely to be interested, so you get results.

Pay for the actions you want.

Choose your objective—impressions, conversions—and only pay for that.


You also choose who you want to see your ad. You can use demographics like age, gender and current cities to connect with people or things like interests, devices or past actions.


Finally, you decide how you want your ad to look. You can use text, images and videos to capture people’s attention. Once you create your ad, it goes to our ad auction, where it will start being shown to people.

Advertising your business across Facebook's various ad formats can maximize your budget. People interact with millions of businesses on Facebook. Make yours one of them! Don’t have time? At 4MJ we've put together a team of complementary talent that will make sure you never have to stress about your marketing solutions again. Contact us today to get started.



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