The Difference Between Local SEO and Traditional SEO: How to Optimize Your Website for Local Search


There is a big difference between local SEO and traditional SEO. If you are not optimizing your website for local search, you are missing out on a lot of potential business. In this blog post, we will discuss the differences between local SEO and traditional SEO, and how you can optimize your website for local search.


Local SEO is all about optimizing your website for local search. This means that you need to make sure that your website appears in the search results when people search for businesses like yours in their local area. Traditional SEO is about optimizing your website for general keywords and phrases, without targeting any particular location.


One of the biggest differences between local SEO and traditional SEO is the keywords that you use. When you are optimizing your website for local search, you need to use keywords that are related to your location. For example, if you are a physician in Michigan, you would want to use keywords like “physician Michigan” or “Michigan physician”. On the other hand, if you are optimizing your website for traditional SEO, you would use keywords like “physician” or “medical doctor”.


Another difference between local SEO and traditional SEO is the way that you structure your website. When you are optimizing your website for local search, you need to make sure that your website is structured in a way that makes it easy for the search engines to find your location-specific pages. On the other hand, if you are optimizing your website for traditional SEO, you can structure your website however you want.


Here are some helpful tips for using local SEO for your business:

  • Use keyword research to find the right keywords for your business.

  • Include your city and state in your titles and tags.

  • Make sure your Google Business Profile is optimized for local search

  • Make sure your website is mobile-friendly.

  • Encourage customers to leave reviews on your Google My Business page.


By following these tips, you can make sure that you are using local SEO correctly and that you are getting the most out of it for your business. Local SEO is more important than ever if you want to ensure that your business appears in front of potential customers in your area. 4MJ Social is a vibrant and fast-growing brand and boutique marketing agency. The skills of our team members are as diverse as they are complimentary. No matter the budget or goals, our solutions and data-driven approach to digital marketing will get you where you need to be. Ultimately, our goal is to make sure you have an effective marketing team that you don't need to stress about.