EMAIL & BLOG CONTENT
Most sales trainings will teach you that it takes 6-8 'touches' before a sale or a conversion from prospect to business. Email newsletters and blogs fell off in recent years and were viewed as a more traditional approach to digital marketing. Recently, there has been a huge resurgence in these efforts. Why you ask? The answer is simple...THEY WORK.
When done correctly, email blasts and blogs can be valuable resources for all your customers and prospects. It encourages current or former customers to reconnect and new prospects to learn what you are all about. Ultimately, the more you are getting your name alongside of valuable content, the better.