One of the best ways that businesses are using Instagram is through direct messaging – more commonly known as “DM” on Twitter and Facebook Messenger, where people exchange private messages with each other. With over 800 million users, there are plenty of opportunities for companies to reach out to their target market. If your customers are active on Instagram, you can chat with them in real-time via direct message. This is particularly useful if a significant segment of your customer base uses the platform because it enables businesses to reply quickly and efficiently. The good news is that it’s fairly easy. Here are some tips to consider when it comes to responding to your customers through Instagram.
How to DM on Instagram
Open Instagram and log in to your account.
Tap the paper airplane in the top right corner.
Using the plus sign, select your recipient(s)
Type your message, select a photo, or take a photo, and hit send!
FAST and efficient way to respond
You can reduce the time it takes to answer customer service inquiries by creating a list of quick replies for your Instagram account. Ask yourself, what are some common questions that customers ask me? Once you know their pain points, create a list of responses and post them in order on an Excel spreadsheet or Google Docs. It's best to respond quickly with accurate information which is why this step is important! To save even more time, consider using an automated message service.
Move Critical Support Conversations to a Private Channel
Satisfied customers may leave comments on Instagram to share their experience with the company. Negative complaints can spread quickly and damage a business’s reputation, so many companies respond promptly in an effort to avoid any potential harm. When you reply to feedback or complaints on Instagram, it might be best if this conversation happened privately instead of publicly for better results so each party can resolve the issue at hand.
Instagram has exploded in popularity, so it’s important for companies to use and learn the platform. At the end of the day, we want your business to grow. That’s why each and every client is unique for us — because, at 4MJ Social, our team knows that in order to execute a successful strategy, you need one tailored just for you. We can do this by leveraging our knowledge of the ever-changing industry. Reach out today so we can help you get ahead of the game with an effective marketing plan!