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How to Set Marketing Goals for 2021

Nobody can deny the challenges everyone on the planet faced this past year and if you are like everyone else you probably can’t wait to raise your glasses on December 31st at midnight to ring in a new year. A new year is filled with hope and the possibility to hit a restart button and we need that opportunity right about now. As the quarter comes to a close you might reflect on your business and set new goals for the year ahead, and you’d be wise to do so, multiple studies indicate writing down your goals allows you to remember things better. So why are goals so important? Setting goals helps trigger new behaviors, helps guide your focus, and helps you sustain that momentum in life. Here are a few general tips for goal-setting in a social media marketing context, according to Social Media Examiner.

General Goal-Setting Tips

  • Match your goals to your brand’s core values.

  • Know what makes each social media platform unique and use it to your advantage.

  • Make sure your campaigns are unique to differentiate your brand.

  • When setting goals, make sure your efforts are consistent over time.

  • These tips should apply across all of your social media goals, no matter the desired outcome.

#1: Increase Brand Awareness

Social media is a great way to spread the word. Facebook alone has 1.94 billion monthly active users. Whether you’re selling skincare products or IT outsourcing services, your business would most likely benefit from a strong social media campaign that puts your brand’s content in front of the right people.

#2: Drive Traffic/Leads

Website traffic and sales leads are the metrics associated with sales and revenue. By nature, social media platforms, with their labyrinth of hyperlinks and clickable media, make the process of growing sales and revenue pretty easy. However, driving traffic and leads requires a good understanding of what motivates users to click. You could set a goal to drive traffic and leads if your sales are stagnant, if your website’s content isn’t getting much attention, or if you want to support your inbound marketing funnel.

#3: Build a Community

However you look at it, your social media page combined with your followers and influencers make up an online community. Your job is to cultivate that community, growing it into a valuable tool that represents the image and vision of your organization.

#4: Listen to Your Audience to Discover Their Interests

Social media presents brands with a massive opportunity to learn about their audience through social listening. The nature of social media means sharing information publicly, which is great for marketers doing research. By monitoring conversations, sentiments, and mentions, you can get a good idea of how your audience feels about a particular topic.

This year has had its set of challenges but 2021 is a new year so why not start if off on the right foot with goals. Goals are what take us forward in life and set the stage for a good business model. If you need help so you can focus on your business firsthand, the professionals at 4MJ Social are here to help! We've put together a team of complementary talent that will make sure you never have to stress about your marketing solutions again. Let us do the heavy lifting while you unwind. We don't just care about your business...we care about you!



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